The Best Way FORWARD... IS RED

At Forward Red, our goal is simple: to connect with young voters in a way that resonates with them. As technology evolves, so does the way younger generations engage with information. We recognize that traditional methods like door knocking, robo calling, and mass mailers no longer reach this audience. Most Gen Z voters don’t own homes, have ditched traditional cable, and rely on their phones and online platforms for news and entertainment. We specialize in delivering targeted online ads across multiple platforms, ensuring our message reaches them where they are. By partnering with influencers, social media personalities and digital creators, we maximize our reach and connect with young voters in the spaces they trust most.

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Values that we support:

America First
Free Speech
Fair Justice System
Safe Cities
Self-Protection
Lower Taxes
Sensible Spending
Equal Opportunity Based On Merit

We’re strategically focusing on key battleground states and critical races where we can turn the tide red!

The future of America is at stake, and we are determined to fight for it. That’s why we’re targeting Gen Z where they’re most active—online. By leveraging social media and influential voices, we’re building a powerful movement. Our mission is to champion the America First agenda with clear, relatable messaging that speaks directly to young people and empowers them to take action.

Gen Zs already total over 69 million in the United States alone. That’s slightly over 20% of the US population.

Out of 69 million Gen Z, 41% are of voting age while only 6% get their news from mainstream cable news. We focus on channels that relevant young voters get their information.

Frequency of using selected news sources among Generation Z in the United States as of August 2022

Characteristic	Daily	A few times per week	Once per week	A few times per month	Once per month	Less than once per month	Never
Social media	50%	20%	6%	6%	2%	4%	11%
Streaming services	23%	19%	8%	11%	5%	7%	28%
Online-only news sites	13%	15%	11%	12%	7%	9%	33%
Radio	6%	15%	9%	10%	6%	13%	41%
Cable news networks	6%	15%	8%	8%	5%	11%	48%
Network news	5%	11%	10%	11%	6%	8%	48%
Local newspapers	5%	6%	6%	7%	5%	11%	59%
Podcasts	5%	12%	9%	14%	4%	11%	46%
National newspapers	4%	5%	6%	8%	5%	11%	61%

Digital and Social Media Marketing

Social Platforms: Young voters are active on social media, which is why we focus our messaging on platforms like Instagram, TikTok, Twitter, Facebook and other popular apps.

Engage through Stories and Polls: We will use Instagram stories, Twitter polls, and interactive content to keep the conversation going. We encourage young people to take part in challenges and win cool prizes.

Relatable Messaging

Authentic and Action-Oriented: Young people value authenticity and tangible change. They also want their information direct and to the point. We frame our campaigns around real-world issues that matter to them.

Peer to Peer Engagement

Word of Mouth: Young voters often trust their peers over traditional political figures or institutions. We create opportunities for peer-to-peer engagement, whether that’s through campus organizations, social media influencers, or virtual town halls.

Peer Organizing: We encourage and fully support youth leaders on college campuses to spread the word, host events and mobilize their networks.

Clear to Understand Messages

Easy to understand content: We specialize in making sure that our message is clear and easy to understand. Young people often juggle multiple responsibilities (school, work, etc). So they may not have the time to dig into complex policy documents. We focus on bite-sized straight forward information that they can relate to.